This is actually an event where my other blog is invited but I find the story worth sharing also in this blog. Since on my other blog is more of a lifestyle, I think on this blog is more of a family-centered or much more kid-centered. Since #HappyBearDay is all about bringing joy to the kids, not only to the ones who bought the bears but to the extent of where SM Malls give these teddies.
So, what was this event is all about? Well, like I mentioned this is part of their care for the community where they give back to the less fortunate children. The #HappyBearDay celebration is their move to encourage parents and kids to support in bringing joy to children who are in need.
Below is part of their stories and what they do and where it goes.
In celebration of “Happy Bear Day” last December 1, SM Supermalls brings a merrier holiday celebration as it introduces the all-new 2019 Joy Squad – elevating the fun, excitement, and spirit of joy this season of giving, especially among kiddie shoppers, in SM malls nationwide! “For eight years, SM has continued to spread the joy during the holiday season with SM Bears of Joy and help kids in need," said SM Supermalls COO Steven Tan. "And #HappyBearDay on December 1 is SM's special one-day online and on-ground celebration dedicated to inviting families, especially children, across the nation to share the joy and teddy bears' warm hugs with the less fortunate children from participating SM malls' partner beneficiaries."
During the #HappyBearDay at select malls, SM Bears of Joy shoppers will be treated with extra kiddie treats while supplies last. Joy Squad lovers can also comment on their photos on the official promo post on SM Supermalls' Facebook page for a chance to win SM GCs!
Representing some of the top dream jobs of kids worldwide, the Joy Squad is composed of AJ (Ariana Joy) The Star, FJ (Franco Joy) The Savior, PJ (Paul Joy) The Hero, and CJ (Carina Joy) The Achiever. SM shoppers can now collect and bring home the four bear characters for a joyous Christmas treat for their loved ones and children charities. Get a pair of these toy bears for P200 ̶ one to keep and the other for charity.
SM Bears of Joy is an annual Christmas initiative by SM Supermalls, SM Cares, and Toy Kingdom and is available in SM malls until December 25. For more information on the SM Bears of Joy campaign and SM’s other fun-filled holiday activities, visit www.smsupermalls.com.
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