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Thursday, April 17

NIDO Fortified "Wear Your Love" Campaign



What makes mom #1? Well, for one, the answers are from the kids and they can help you in answering that question. It is indeed that moms are #1, no matter what the generation you're in. And Nido has been through that time and witnessed the different generations.

A week ago Nido Fortified invited Daddy Bloggers and a Kid for a round table discussion about their latest campaign for Moms this coming Mothers' Day. Yes, this time they collaborated with the Daddies and kids as this year's Mothers' Day celebration is a little intimate because Moms get to wear their kids love. Nido Fortified rolls out their “Wear Your Love” campaign together with the website providing a fun and meaningful way for kids and family members to express their love for the person, in particular, the Moms. This will be a very personal surprise to recognize the #1 Moms.

If you remember Nido's campaign in 2012 they made a giant digital billboard where pictures of Moms posted as the Mothers' Day celebration commence and on 2013 they made some viral videos concerning Moms and this year Moms get intimate with their kids love as the campaign “Wear Your Love” goes. This campaign is a Mothers' Day initiative where kids are invited to publicly declare their appreciation for their moms by sharing their heart-warming messages through customized shirts. Of course Dads are also involve in this one by helping and encouraging the kids to answer the question “What makes your mom #1?” then by crafting their messages through the Nido Fortified website which can be found at www.nido-fortified.ph.

Dads and kids better be fast on crafting one as the number is limited only to 2,000. They'll be putting into shirts the first 2,000 messages that are submitted through the campaign website which will be produced by the local clothing brand Bench Lifestyle. Created personalized shirts for Moms will be delivered in a Nido Fortified-inspired cans as a surprise packages on Mother's Day. Now that's one of the best way to surprise Moms this Mothers' Day.
Here are three simple steps to follow for this campaign.

Step 1. Confirm age. To start creating a shirt, click “Create a Shirt” or simply scroll down. The user must confirm his or her age first before proceeding. If he or she is younger or older than the age groups specified, he or she would need the help of an adult to join and Dads gets into the picture. Kids grab your Dads when doing this.

Step 2. Create a Shirt. To continue, users may select a pre-filled message or customize the statement along with the kid's (entrant) name or nickname. Take note no special characters (like . , ! etc) on the message. Kids can also include their Dads since they helped in making this message.

Step 3. Register. To proceed, users must provide basic details for the free delivery of the shirt and determine the size of the shirt of their mom. Kids make sure that your Dads know the shirt size of your Moms. Make them double check on that. A confirmation prompt will appear once all fields and items are filled-out.


Kids can still submit their messages for mom up to April 27 or until the number of shirt supplies last. Up to this moment I think there are less than a thousand left only so you better hurry and craft that messages and submit right away. You can visit their website www.nido-fortified.ph for more information about Nido Fortified's “Wear Your Love” Mothers's Day campaign.

Us, well, we will be surprising my kids' Mom so watch out my story for that.
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